Link Building Guide for Forex Sites
Are you dreaming of growing your Forex website, but feel like you’re stuck in online limbo? It’s time to change this situation, opting for time-tested link building methods. Check out our ultimate guide to get top-quality Forex backlinks and elevate your site’s rankings!
Key Takeaways:
- Always focus on the quality of your backlinks over their quantity;
- Opt for tools such as Ahrefs, Semrush, and Majestic to monitor and manage your backlink profile;
- The services provided by link farms and unnatural link schemes may lead to Google’s penalties, reducing your organic traffic to zero;
- Active participation in the life of an online trading community can help you showcase your expertise and obtain high-quality backlinks;
- The creation of unique and interesting content about Forex trading is a reliable way to ensure the stable growth of your backlink profile.
Why Does Link Building Matter for Forex Sites?
First of all, link building is one of the most efficient modern SEO strategies. According to Google’s official information, backlinks are among the major ranking factors. The stronger your website’s backlink profile, the more benefits it’ll get, including:
Enhanced visibility
Higher credibility
New networking opportunities
With high-quality backlinks, you can ensure the stable growth of your rankings. The concept is simple — if both search engines and your audience see trustworthy resources referring to your site, they perceive it as reputable, too. Further, a strong backlink profile leads not only to increased online visibility but also to higher traffic and more conversions.
Improved online visibility
As an owner of a Forex trading company, you should take care of your website as its main business tool. Thanks to effective currency trading SEO techniques, you’ll ensure that search engines will show your site to potential customers and partners.
Acquiring high-quality backlinks from industry leaders results in better ranking on SERPs. A strong link building profile signals to the search algorithms that your website offers relevant and trustworthy content. Thus, there is a direct correlation between the number of references to your site and its organic traffic flow.
Boosted credibility and authority
Trust between your Forex service and clients is extremely important for your business. Getting references from industry leaders that prove your trustworthiness will give your customers confidence in your reliability and expertise.
When promoting your website, always put yourself in the client’s shoes. Of course, you would never feel secure and confident trading currency on a platform no one has heard about. At the same time, the situation would be entirely different if someone you trust has referred to this Forex website.
New networking opportunities and partners
Getting links can also help you start valuable partnerships with financial influencers, bloggers, and popular industry leaders. You can collaborate with your partners in different ways, including guest blogging, digital events, content collaborations, and mutual backlinking.
Such an approach will help you increase your online presence and catch the attention of a broader audience. Finally, it’ll also help you to solidify your Forex brand in the trading community.
Effective Link Building Strategies for Forex Sites
The variety of link building techniques that can boost your site is truly impressive. Nonetheless, whether you opt for guest blogging for Forex or the creation of high-quality content, it’s better to rely on professional assistance.
Our company has extensive experience in the promotion of online trading platforms. Together with our experts, you’ll hit your business goals and reach outstanding results, including:
High search rankings
Boosted online presence
Increased website traffic and conversion rates
Get professional link building services
Start guest blogging
It is one of the most popular and efficient Forex link building services. This involves contributing valuable and unique articles to popular financial blogs, online magazines, or news websites.
Guest blogging for Forex allows you to promote your expertise in the online world. Also, the articles you post on popular financial online resources include backlinks to your website, strengthening your backlink profile. If you wonder what are the best services for collaboration, here is a short list with three attractive options:
Establish partnerships
Prepare a list of popular financial educators, influencers, and websites to establish collaborations. You can start joint projects with these strategic partners to get mutual links for Forex sites and increase your popularity.
In addition, you can launch a YouTube channel devoted to Forex trading and include the backlinks to your sites in the description of each video. Also, you can turn your videos into podcasts that are extremely popular with modern traders.
Opt for relevant backlinks
It’s not enough just to get hundreds of links from different websites. Moreover, low-quality backlinks may affect your website’s rankings and even lead to Google’s penalties.
Thus, it’s better to focus on the quality and relevance of your links for Forex sites rather than on their quantity. First of all, try to get the backlinks from the popular online platforms related to Forex trading. Also, consider the websites that are close to your niche. They may include blogs about cryptocurrency, financial literacy, and lifestyle.
Publish valuable content
There is a time-tested way to start getting organic backlinks and improving your search engine rankings without significant expenses. Start by creating engaging, valuable, and unique content. You may focus on writing detailed and useful guides and market analyses during your broker website optimization.
Also, it’ll be a good idea to conduct the trading keyword research and analyze your target audience to discover their main interests and pain points. After that, make sure that your blog posts solve your prospective clients’ problems and include high-volume keywords.
Finally, enhance your content with relevant research, infographics, and visuals to make it even more useful. In this case, you won’t simply attract new clients but also get trading backlinks from the relevant websites.
Replace broken backlinks
You should pay attention to your Forex broker backlinks from time to time because some of them may get broken. For instance, there could be typos in the URLs, or the links may lead to content that has been removed.
The best thing you can do in such a situation is to remove the broken links. Plus, you can ask the website’s owner to replace the backlink with a new one.
Join trading forums
Becoming an active member of forums, such as Babypips and Trade2win, is another excellent way to obtain links for Forex sites. Following this strategy provides you with many significant advantages, including:
New partners and collaboration opportunities
Promotion of your financial expertise
High-quality backlinks
You may hire a specialist responsible for responding to comments, participating in discussions, and answering questions from other users. Building a connection with financial communities will encourage people to share your content and refer to your websites. At the same time, some forum participants may turn into your loyal clients or partners.
Get in link roundups and reverse listicles
Link roundups are the compilations of links to top-quality content released every day, week, or month. Plus, there are reverse listicles — listicle-style blog posts that include content from other websites. When you develop a financial link building strategy, you should look for the possibility of getting into popular link roundups and reverse listicles.
You can provide your expert opinion to financial sites publishing such content. Also, you may offer them links from your website. In case the owners of these platforms accept your proposal, you’ll get high-quality backlinks and increase your online visibility.
Forex Link Building Tactics to Take Your Website to a New Level
Have you tried all the tactics mentioned above, but you still need more efficient link building strategies? In this case, it’ll be a good idea to opt for SEO for Forex platforms to review your website and improve not only your backlink profile but also other elements. Additionally, you may opt for the following advanced link building methods.
Digital PR
Digital PR is undoubtedly one of the most efficient link building strategies. The good news is that many interesting events happen in the financial sector every day. Analyze them to create newsworthy content, which you can use for press releases. Promote your articles to popular financial journalists and online magazines to get high-authority backlinks.
Keep an eye on the emerging trends and be the first to talk about them. In this case, you won’t simply boost your expertise but also attract the attention of reputable media outlets and financial websites.
Resource pages
There are many online lists devoted to PUBG servers, local restaurants, and, of course, Forex websites. You can increase your trading platform rankings by getting listed on such relevant platforms. For instance, you may start with the following online resources:
Getting listed on these resource pages will promote your trading platform and increase its position in the search rankings. Plus, there is always a chance that the person looking through these lists will visit your website and become your loyal client.
Link bait (viral content)
Of course, the creation of high-value, shareable content is one of the most challenging Forex SEO tactics. On the other hand, it’ll ensure the organic growth of your customer base and backlink profile.
When it comes to the Forex industry, the best way to create viral content is to post unique and interesting infographics or conduct valuable data studies. Use tools like Canva and Piktochart to share exciting financial insights with the audience. Also, from time to time, don’t forget to check whether no one uses your visual content without referring to your website.
Interactive tools
Another resource-intensive but efficient way to grow your backlink profile is the development of unique trading tools such as Forex calculators or analysis widgets. Opting for this technique will provide you with significant advantages:
Growth of organic traffic for Forex. People will keep visiting your site to use its unique tools.
More backlinks. There is a strong chance that other websites will refer to your website pages with the custom Forex tools.
Higher rankings. Search engine algorithms will surely notice the growth of your site’s popularity and start promoting it higher in Google.
Scholarships and sponsorships
You may start offering scholarships or sponsoring trading education programs to get backlinks from financial educational institutions. This is another great way to find prospective clients, establish beneficial partnerships, and get valuable Forex affiliate links.
Further, you may offer educational websites to use your trading platform for their student’s training. Also, the experts from your Forex company may give several virtual lectures to promote your brand.
Connectively
Financial journalists often have queries on Connectively, so don’t miss your chance to participate. As a result, you will gain authoritative trading backlinks from media publications. By the way, since 2024, the well-known HARO (Help A Reporter Out) has also become a part of this platform.
Ensuring High-Quality Backlinks
You already know that it’s essential to focus on the quality of your trading backlinks instead of their quantity. However, how can you differentiate a low-quality link from a high-quality one? Follow our simple tips to deal with this issue.
Focus on relevance, domain authority, and natural linking patterns
If you want to support your backlink profile with top-quality links, pay attention to the following metrics:
Relevance. When you run a Forex platform, getting links from a website about pets won’t bring you any value. Moreover, search engines may suspect you of buying the links.
Domain authority. This metric predicts the ranking potential of a website on SERPs. It’s based on the quality and quantity of inbound links and shows the site’s authority in the eyes of search algorithms. It’s better to opt for online resources with a DA of 50 or higher.
Natural linking patterns. Google always looks for organic linking patterns, and it may notice if your backlinks are forced. Opt for diversity and get links from different types of sites, such as blogs, online magazines, financial news, etc.
Focus on these metrics every time you want to grow your backlink profile. Only if you follow this approach will you reveal the true potential of your link building efforts.
Monitoring links with tools like Semrush and Ahrefs
There is no reason to get links for Forex sites if you don’t analyze their quality and performance. You should regularly check your backlink profile using popular tools, such as:
- Ahrefs
- Semrush
- Datadog
- Moz
- Majestic
With these tools, you’ll be able to define which backlinks bring you the best results. It’ll be a good idea to use this knowledge to improve your link building strategy and maximize your outcomes.
Common Link Building Pitfalls to Avoid
You can discover many agencies that offer thousands of links for Forex sites for ridiculous money. Of course, it’s so lurking to opt for their offers, but consider that this decision may ruin your online business. Thus, read our tips to avoid these pitfalls during your link building journey.
Low-quality or irrelevant backlinks
In the best-case scenario, low-quality and irrelevant backlinks won’t have any positive or negative impact on your site. However, there is a strong chance that they’ll lead to the following troubles:
Google’s penalties
Damaged site’s reputation
Search engine rankings drop
Lost resources spent on link building strategy
Easy Branches website reduced its traffic from more than 36,000 monthly visitors to zero while keeping nearly 2.6 million backlinks. The majority of them were low-quality links, which led to such terrifying results. If you don’t want to repeat this mistake, always pay attention to the links for Forex sites you want to obtain.
Unnatural link schemes and link farms
Another way to ruin your Forex link building efforts is to opt for unnatural link schemes and link farms. Imagine your website gets nearly 5-10 backlinks every month, but suddenly, it obtains hundreds of links in a week. After that, this activity stopped for several months, as unexpectedly as it had started.
Of course, Google will notice such a strange activity and suspect your website in black-hat link building practices. It will lead to penalties and lower rankings. Also, this black-hat technique will nullify the advantages provided by your high-quality trading backlinks.
Tools for Managing Forex Link Building
You can control your backlink profile without the proper tools. Here, we’ll shortly discuss the best software to track backlinks, analyze competitors, and optimize your outreach efforts.
Ahrefs, Semrush, and Majestic for tracking and outreach
Every month, new link building platforms appear on the market. Of course, some of them may be worth your attention, but it’s better to choose time-tested software to track the links for Forex sites:
Ahrefs. This platform contains many useful tools to help you with link building, competitor analysis, site audit, keyword research, and rank tracking.
Semrush. Another popular all-in-one software that allows you to understand better your backlink profile performance and optimize it.
Majestic. This is a useful tool designed specifically for monitoring your links. It’ll help you discover the online resources linked to your site, the value of their links, and the ways to improve your backlink profile.
The Long-Term Benefits of a Strong Link Building Strategy
Professional search engine optimization for Forex traders is essential for your website’s organic and stable growth. It won’t simply create the illusion of your backlink profile growth but will provide you with measurable results, such as:
Growths of your audience
Increase your sales
Expansion of your online presence
Further, when you finish the implementation of your link building strategy, all these benefits won’t disappear. If you maintain your backlink profile properly, your site will flourish, attracting more links, getting higher rankings, and luring traffic.
How sustainable link building leads to long-term authority and rankings
Sustainable link building leads help your Forex website play a long game without losing rankings and authority. This is a great way to find reliable partners, create a loyal community, and organically grow a competitive brand in the Forex market.
Of course, this approach requires a lot of time and effort, but in the end, you’ll reap the benefits worth facing all those link building challenges. And if you aren’t sure you can deal with all those tasks, our team is here to guide you through the backlink jungles to the top of search engine rankings.
Reach out to our team of experienced professionals to create a strong link building strategy that will help you reach to the top.
I’m Andrew Shum and I’m a product owner (aka Head of SEO) of ForexSEO.com. I’ve been in the SEO industry for over 6 years and have worked in a variety of industries, from FOREX to ecommerce. In this time, I have learned a lot about forex business and marketing. In this blog, I want to share my experience with you and give you some tips on how to succeed in the forex industry.
